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The State of Wisconsin Obtains Judgment Against Publishers Marketing Service, Inc. of Florida for Violations of "No Call" and Direct Marketing Laws

MADISON — The State of Wisconsin has obtained a default judgment against Florida-based Publishers Marketing Service, Inc. for violations of the state’s “No Call” and direct marketing laws.


The state’s lawsuit alleged that Publishers Marketing Service, which is in the business of selling magazine subscription renewals by telephone, made calls to numbers listed on Wisconsin’s “No Call” list, and failed to register as a telephone solicitor as required by Wisconsin law.  The complaint further alleged that Publishers Marketing Service made misrepresentations in the course of selling magazine subscriptions, including telling some customers that the price of their subscriptions was about to rise in order to induce a sale, when in fact the publisher was not planning to raise rates.  


The Court’s judgment, which was entered on September 18, 2013, requires Publishers Marketing Service to pay $52,567.50 in civil forfeitures and surcharges.  The judgment also enjoins Publishers Marketing Service from future violations of the “No Call” and direct marketing laws, and in particular, requires it to register as a telemarketer with the state prior to making any more telemarketing calls. 


The State of Wisconsin was represented in this matter by Assistant Attorney General Lewis W. Beilin.  The matter was investigated by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).   


A copy of the Court’s Findings of Fact, Conclusions of Law and Judgment is available here.