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Attorney General Van Hollen and Department of Workforce Development Secretary Newson Announce Settlement with Satton Marketing, LLC, Regarding Magazine Sales Crew Law


MADISON — Attorney General J.B. Van Hollen and Department of Workforce Development Secretary Reggie Newson announced that Wisconsin has reached a $15,000 settlement resolving claims the state made against Satton Marketing, LLC.


The Department of Workforce Development (DWD) determined that Satton Marketing, LLC violated Wis. Stat. § 103.34.  That law governs the recruitment and employment of itinerant magazine sales crews.  The law is rooted in the 1999 crash of a 15-passenger van transporting such a crew near Janesville.


DWD determined that Satton employed a crew of 12 college-aged students, transporting them in a vehicle without proof of insurance, violating local sales-permit requirements, and without registering under Wis. Stat. § 103.34.  When workers became aware of the illegality of the operation, they protested.  Satton Marketing, LLC, fired them, in violation of Wis. Stat. § 103.34.


“Every business operating in Wisconsin is required to abide by Wisconsin laws,” Attorney General Van Hollen said. “This enforcement action should serve as a warning to other similar enterprises looking to sell to Wisconsin consumers and employ Wisconsin’s young people that they, too, will be held accountable if they fail to operate lawfully.”


Secretary Newson added, “Satton is paying the price for violating Malinda’s Law, as will others who fail to learn from Satton’s example and abide by the law. Malinda’s law not only protects young workers, but also homeowners from the potential dangers posed by unlicensed traveling sales crews. The law also ensures that companies provide important protections to workers, including limiting the hours they can work and requiring inspections of the vehicles that transport the crew members.”


Malinda’s Law was passed in 2009 to regulate traveling sales crews following the death of Malinda Turvey, an 18-year-old Verona resident, who was one of seven teenagers killed in a 1999 van crash while traveling as part of a traveling sales crew. The law requires traveling sales crews of two or more individuals to register with DWD’s Equal Rights Division and follow state law regarding worker protections and safety.


DWD referred its final order against Satton to the Department of Justice for enforcement. In the first lawsuit filed to enforce the sales crew law, the Department reached a settlement with Satton in which the company pays $15,000, and agrees to post proof of financial responsibility satisfactory to DWD before conducting future sales operations in Wisconsin.


Assistant Attorney General Mark Bromley represents the State in this matter.


Copies of the Complaint and Stipulation and Order are available at the following links:


Stipulation and Order