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MADISON — Attorney General J.B. Van Hollen announced today that he and 37 other Attorneys General reached a $90 million Consent Judgment with GlaxoSmithKline LLC to resolve allegations that GlaxoSmithKline unlawfully promoted its diabetes drug Avandia®, with Wisconsin receiving $2,024,775.48. The Attorneys General allege that GlaxoSmithKline engaged in untrue, deceptive, and misleading practices by misrepresenting Avandia's cardiovascular risks and safety profile.
“It is unlawful in the State of Wisconsin to make false and deceptive representations about the material effects of a drug,” Van Hollen said. “When aggressive pharmaceutical marketing misrepresents known risks of a drug or deceptively markets positive attributes of a drug that are not supported by the scientific data, consumers and doctors alike are unable to make informed choices about the risks of taking the medication. These violations of the law can have dangerous consequences and will be prosecuted by this office.”
As part of the Consent Judgment, GlaxoSmithKline agreed to reform how it markets and promotes diabetes drugs. Under the Consent Judgment, GSK may not:
The Consent Judgment also has the following terms that are effective for at least eight years:
Under the settlement Wisconsin shall receive $2,024,775.48.
The investigation was led by the Attorneys General of Oregon and Illinois with an Executive Committee consisting of the Attorneys General of Arizona, Florida, Maryland, Pennsylvania, Tennessee, and Texas. Also participating in the settlement are Alabama, Alaska, Arkansas, California, Colorado, Connecticut, Delaware, the District of Columbia, Hawaii, Idaho, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, Oklahoma, Rhode Island, South Dakota, Vermont, Washington and Wisconsin.
The State was represented by Assistant Attorney General Lara Sutherlin.
Copies of the Complaint and Consent Judgment are available at the following links: