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The State of Wisconsin, the Federal Trade Commission, Forty-Three Other States and the District of Columbia Reach Settlement with Skechers Over Charges of Deceptive Advertising of Athletic Shoes


Settlement allocates up to $40 million for consumer refunds to those who purchased Shape-Ups, Tone-Ups and the Skechers Resistance Runner athletic shoes.


MADISON — Attorney General J.B. Van Hollen announced today that Wisconsin has joined 43 other states, the District of Columbia and the Federal Trade Commission in a settlement with Skechers USA, Inc., the makers of Shape-ups, Tone-ups and the Skechers Resistance Runner athletic shoes. The State of Wisconsin's complaint filed today alleges that Skechers made health-related claims in the marketing, packaging and selling of its line of rocker-bottom shoe products, including Shape-ups, Tone-ups, and the Skechers Resistance Runner, that were not adequately substantiated at the time the claims were made, and that Skechers claimed that these rocker-bottom shoe products promote weight loss, burn more calories, improve circulation, and firm, tone or strengthen thigh, buttock, and back muscles, without having adequate support for its claims.


Under the settlement, up to $40 million is being allocated for refunds to consumers who purchased the shoes. Skechers also will pay an additional $5 million to the states.


Attorney General Van Hollen stated, “I am pleased to provide a remedy to the consumers of this state who were taken in by Skechers' claims. With all of the information in the marketplace, people need to know that they aren't going to be misled by product-related health claims.”


Under the settlement, Skechers is prohibited from making the challenged claims unless it has adequate substantiation to do so. Skechers does not admit any liability or wrongdoing.


Consumers who purchased Shape-Ups, Tone-Ups or the Skechers Resistance Runner athletic shoes should go to for information about how to obtain a partial refund, or call toll free at 1-866-325-4186.


Assistant Attorney General Phil Ferris represents the State of Wisconsin in this case.


Copies of the Summons and Complaint, and the Consent Judgment are available at the following links: