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Wisconsin Attorney General J.B. Van Hollen to Meet with Beloit-area 6th Graders


MADISON — On Wednesday, October 5, 2011, Wisconsin Attorney General J.B. Van Hollen will meet with sixth graders from McNeel Middle School in Beloit as part of The Century Council's initiative, “Ask, Listen, Learn.” The program's motto encourages kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.


“As a father of two children, I understand the importance of instilling this kind of message early in their development,” Attorney General J.B. Van Hollen said. “But it's also important we all, as adults, remember our actions impact the young people around us more than our words, and we need to set an example and behave responsibly when it comes to alcohol.”


The Century Council developed the program, “Ask, Listen, Learn: Kids and Alcohol Don't Mix,” to educate parents and middle school-aged kids about the dangers of underage drinking. It also created an interactive, physical fitness activity to teach kids about the health consequences of underage drinking.

Wednesday's event is open to media. The 40-minute program begins at 10:35 am in the auditorium at McNeel Middle School, 1524 Frederick St., in Beloit.


Having partnered with The Century Council in the past, Attorney General Van Hollen also is being presented with the Council's Leadership Award in honor of his outstanding commitment to fighting drunk driving and underage drinking.


Questions should be directed to Dana Brueck, or to Darron Moffatt with The Century Council, at 202-637-0077, or


The Century Council is a national not-for-profit organization dedicated to fighting drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA; and Sidney Frank Importing Co., Inc.