Media Center



Department of Justice Lawsuit Alleges Waukesha County Based Internet Retailer Of Using Unfair And Deceptive Trade Practices In The Sale Of "As Seen On TV" Products


MADISON - The Wisconsin Department of Justice has filed a consumer protection enforcement action against Waukesha County businesses, TV Marketplace, LLC, TV Market, LLC, TV Product, LLC, Your Store Online, LLC, and their owners Chris and Paul Reoch, based on unfair and deceptive trade practices these companies utilized in marketing "As Seen On TV" products online, Attorney General J.B. Van Hollen announced.

Over the past three years, several hundred complaints were filed with the Department of Agriculture, Trade and Consumer Protection (DATCP), the Better Business Bureau, and the Consumer Sentinel against these Wisconsin companies. The complaints alleged, among other things, that the companies failed to deliver goods for which payments have been made; misrepresented the delivery time; and failed to provide refunds when requested by the consumers.


In 2006, DATCP investigated the companies. At that time, Chris and Paul Reoch, on behalf of themselves and their companies, consented to a Special Order issued by DATCP, in which they agreed to cease and desist unfair trade practices and to implement a series of measures to prevent future violations.


Since the issuance of the Special Order, however, hundreds of additional consumer complaints have been filed with DATCP and the Better Business Bureau. These complaints allege many of the same unfair trade practices that were subject to the Special Order issued by DATCP and indicate that the preventive measures agreed upon in the Special Order have not been implemented.


DATCP referred the case to the Department of Justice for enforcement of the 2006 Special Order. The State is seeking restitution for injured consumers, as well as forfeitures for violations of Wisconsin consumer protection laws.


"DATCP took the lead on investigating these consumer complaints and issued an administrative order that was designed to abate future misconduct," Attorney General J.B. Van Hollen said. "Unfortunately, individuals and businesses do not always abide by administrative orders and it becomes necessary to enforce those orders through court proceedings brought by the Department of Justice. We will continue to work with DATCP to ensure that the State's laws are followed."


The suit has been assigned to Waukesha County Circuit Court Judge Michael Bohren. The State is being represented by Assistant Attorney General Lara Sutherlin.